Loki+Me is a joyful brand for pooch accessories and quality dog food. The brief was to use 'Loki' the miniature pinscher front and centre as the face of the brand. To make the logo flexible for production print processes an outlined illustration of Loki was created from a photograph.

The brand package was to contain primary and secondary variations of the logo for flexibility. With some products needed a horizontal format logo, while some needed a circle at a small scale. Social media icons were created for continuity through social channels and a Logo style guide that references colours, fonts and logo variations that can ensure consistency in the online store. Packaging design and production is the next stage in Loki+Me's branding.

Hi Sharon, OMG! I love them all!!! They look so good, and the drawing looks just like him!