Written by Sharon on .
Defining a brand is the sum total of associations, feelings attitudes and perceptions related to a company, product or service. It is a relationship with the customer and a promise to deliver a specific set of features, benefits and services.
The strongest, most enduring brands result from the disciplined alignment of brand strategies and plans with customer requirements.
Developing an effective brand strategy involves three key brand strategy components;
- Brand Positioning
- Brand Architecture
- Brand Extension
1. Brand Positioning
The goal is to position your brand so that it occupies a distinct space, relative to competing brands. Our process will help you create a unique impression in the minds of consumers so that they associate something specific and desirable with your brand that is distinct from the rest of the marketplace.
2. Brand Architecture
Your brand architecture is how your brands are structured inside your company. We can help to evaluate and organise your brand portfolio so their relationship to one another offers maximum leverage.
3. Brand Extension
Market opportunities are realised through Brand extensions. Whether you go vertically or horizontally with a category extension, Moja Creative will ensure you have the right market acceptance with the right products informed by your target audience.
How to define your brand?
We’ve established that a brand consists of more than just a logo, fonts images and colours. It’s a way to communicate your company’s personality and values and make your company more unique to clients and customers.
At Moja Creative, we’ll ask the right questions and take your answers to get a deeper understanding of your company and your direction for the future. Scheduled a consultation and let us help you establish a clear brand strategy that clearly documents your brand assets across everything your company does.