The brief for the new Ellenbrook Secondary Collage Identity was to reflect the unique area and community living within the upper swan region.
This identity not only reflects growth, but can be interpreted as a waterway through the upper swan vineyards and hillside. The symmetry in the leaves portray the community living in balance and unity along side the waterways. The metaphor behind this identity is growth, community and the environment. The colours used within these concepts are from the College uniform and building colour palette.
The College was delighted with the designs developed by Moja Creative. It was important to us that the logos incorporate ideas generated from the student cohort as well as a sense of community. In keeping with this the final design was selected through community vote.
The selected design ideally reflects the type of logo the College wanted on both a representational and symbolic basis.
Beverley Day
Associate Principal
Ellenbrook Secondary College